Certificate in Digital Strategy and Communication Technologies: ChatGPT, XR and AI
+ INFORMATION
More information
STARTS:
2023
COURSES:
15
DURATION:
4 days
FORMAT:
On-site
REQUIREMENT:
High School
International Certification
A unique meeting in Latin America, designed for strategic thinking and reflection on what will be the future of Management and the impact of the transformation of business models for your company. This Florida International University -FIU- Certification offers cutting-edge content that will mark the coming years in the business environment. Additionally, its focus considers especially the reality of business in Latin America, counting with the support of the Panamerican University and the international consulting firm Marketing Tech. The Certification is a total immersion program, developed in one week of study (Monday to Thursday). Held in the city of Miami, USA, considered the most important business hub in the Hispanic market. Accompanied by the variety of activities offered by this great city, it guarantees that the Certification is developed in the best ecosystem for networking and business. The Certification has been designed for all those executives who are in charge of the management, direction and continuity of their businesses. It has been conceived for CEOs, General Managers, Vice Presidents, Area Directors and Managers, Marketing Directors and all executives who seek to improve their strategic vision of business, strengthen their leadership, share experiences, and establish first level networks. The Certification is taught 100% in Spanish, which allows a better assimilation of knowledge.Day 1
8:30-8:50: Welcome and Inauguration
by Dr. Mercedes Vigón of FIU and Sergio Mendez of PU.
8:50-9:00: Review of Program Agenda
led by Miguel Carrillo of PU.
9:00-10:00: Campus Tour
10:00-10:20: Coffee Break
10:20-12:00: The Creation of a Digital Identity: Personal Branding
presented by Dr. Albertina Navas.
12:00-13:30: Lunch
13:30-15:30: Smart Ways to Handle Negativity in Social Media
presented by Dr. Albertina Navas.
15:30-15:50: Break
15:50-17:00: Future Skills: Challenges and Opportunities in the New Digital Era
presented by Sergio Mendez of PBS-PU.
Day 2
9:00 – 9:10
Greetings by Susan Jacobson, PhD, FIU.
9:10 – 10:30
Present and Future Evolution High Velocity Industries: The Case of High Tech.
Carlos Mendez, Managing Director High Tech, Telecomm and Media. Softek.
10:30 – 10:50
Coffee Break
10:50 – 12:00
Introduction to Innovation Methods: Advanced Design
Thinking, Systemic Inventive Thinking, Lead User Innovation.
Miguel Carrillo, Ph D. PU
10:50 – 12:00
Introduction to Innovation Methods: Advanced Design
Thinking, Systemic Inventive Thinking, Lead User Innovation.
Miguel Carrillo, Ph D. PU
12:00 – 13:30
Lunch
13:30 – 17:30
Innovation and Prototyping Workshop.
Ratcliff Art and Design
Incubator. Miguel Carrillo PhD PU and
Jacek Kolasinski, FIU
Day 3
8:00 – 8:50
Group I: Transfer to NBC Telemundo
9:00 – 11:30
Group I: Visita NBC Telemundo: Real-Time Disruption: How media entreprises have adapted to radical innovation and changes in markets and technologies
11:30 – 13:00
Group 1 Lunch
13:00 – 13:50
Group I: Transfer NBC Telemundo a FIU
14:00 – 16:30
Group I: Presentation of I-Star Center FIU Technologies and VR/ Volumetric Caption workshop.
Laura Kurtzberger, FIU.
16:30 – 16:45
Break
16:45 – 17:45
Introduction to Metaverse, a New Approach to Digital
Storytelling.
Mercedes Vigon. PhD, FIU
Day 4 - G1
8:30 – 11:00
Group I: Presentación de Tecnologías I -Star Center FIU y taller de VR/ Volumetric Caption.
Laura Kurtzberger, FIU.
11:00 – 11:50
Group I: Transfer a NBC Telemundo
11:50 – 13:00
Group 2: Lunch
13:00 – 15:30
Group I: Visit NBC Telemundo: Real- Time Disruption: How media enterprises have adapted to radical innovation and changes in markets and technologies
15:30 – 16:20
Group II: Transfer NBC Telemundo to FIU
Day 4 - G2
8:30 – 10:30
AI Workshop: Fundamentals and Applications.
Maria de Carmen Suarez, VAS Consulting
10:30 – 10:50
Coffee Break
10:50 – 12:00
Digital Strategy
Performance Gap: Execution Capabilities for Digitalization Projects.
Salvador Bautista, Senior Engineering Architect, SAP Digital Business Services
12:00 – 13:30
Lunch
13:30 – 15:00
Go to market new skills for digital Enterprises.
Jose Rocha, Ph D. FIU
15:00 – 15:20
Break
15:20 – 16:30
Conference Jhon Velasquez
16:30 – 17:30
Closing Panel of Experts