Bachelors in International and Digital Marketing
+ INFORMATION
More information
STARTS:
September
2025
COURSES:
40
DURATION:
34 months
FORMAT:
Synchronous/
Asynchronous
REQUIREMENT:
High School
To provide students with learning experiences that will expose them to the latest theories, trends, technologies, and practices related to the field of international and digital marketing. The program will help students develop a unique competitive advantage by integrating human sciences and digital technologies in the process of connecting objects (products and services) with subjects (clients).
Program objectives:
Provide students with learning experiences that will expose them to the latest theories, trends, technologies, and practices related to the field of international and digital marketing. The program will develop in students a unique competitive advantage through the integration of the humanities and digital technologies, in the process of connecting objects (products and services) with subjects (customers). The learning experiences emphasize the development of innovation capabilities, communication skills, and the ability to empathize with market segments, which lead to enhancing the creation of emotions through a value proposition. Furthermore, the program develops both quantitative and qualitative skills in the field of demand forecasting and customer behavior.
Curriculum
General Education Courses
- English Composition I
- English Composition II
- Principles of Philosophy and Ethics
- Introduction to Business Economics
- History of Modern Western Civilization
- College Algebra
- Foundations of Human Behavior
- Critical Thinking and Problem Solving
- Spirituality and the Science of Happiness
- Foundations of Effective Communication
Basic Education Courses
- Management Accounting
- Financial Management
- Business Statistics
- Foundations of Human Resource Management
- Principles of Business Marketing
- Principles of Business Management
- Project Management
- Principles of Sales and Negotiation
- Intercultural Communication Strategies
- Neuromarketing and the Psychology of Persuasion
Specialization Courses
- Innovation Management: Processes and Methods
- Introduction to International Business
- Introduction to Digital Transformation
- Digital Marketing and Social Media
- International Marketing
- Transcultural Consumer Behavior
- Principles of Artificial Intelligence and Machine Learning
- Introduction to Big Data and Business Analytics
- Marketing Analysis and Decision Making
- Strategic Pricing
- Brand Architecture and Development
- Intercultural Content Marketing
- Creating Content for the Digital Era
- Introduction to Modeling
- Data Visualization and Communication
- Entrepreneurial Opportunity Development
- International Strategic Planning and Management
- Foundations of Business Leadership
- Investment Project Analysis
- Field Project
Information
Start Date:
September 2025
Duration:
32 months (accelerated format)
Courses:
40
Study Schedule:
Mondays and Wednesdays
from 7:30 pm to 10:30 pm Miami time
Tuesdays and Thursdays
from 7:30 pm to 10:30 pm Miami time
Additionally, during the months of January, April, July, and November, there will be Saturday classes from 8:30 AM to 2:30 PM Miami time.
Format
- Each course will be taken in one month or 4 weeks.
- Each week there will be 6 hours of synchronous class and 5 hours of asynchronous work.
Tuition Fee:
$27,950.00
Semester Student Services Fee:
$150.00
