Masters in Digital and International Marketing
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More information
STARTS:
September
2025
COURSES:
15
DURATION:
16 months/
675 hours
FORMAT:
Synchronous/
Asynchronous
REQUIREMENT:
Bachelor
Develop the skills, competencies, and experience in graduates to lead the transition of marketing from local to international and from analog to digital. The program will also enhance students’ strategic thinking, ideas, and forecasting abilities to innovate and internationalize the value proposition of companies.
Program objectives:
To develop the skills, competencies, and expertise in graduates to lead the transition of the marketing function from local to international and from analog to digital. The program as well will enhance the strategic thinking, insights, and foresight capabilities of students to innovate and internationalize the value proposition of firms. The ultimate objective of this program is to educate a professional capable of using innovation and internationalization as the primary growth engines of the enterprise. The four main capabilities developed by this program are:
- Apply quantitative and qualitative techniques to generate market insights.
- Provide guidance in terms of resource allocation, marketing mix, technology adoption and selection of new products and market initiatives.
- Generate relevant content for different media channels.
- Manage the internationalization of marketing functions.
Curriculum
- Integrated Marketing Communications
- International Business
- Foundations of Marketing Analytics and Big Data
- Market Insights and Consumer Behavior
- International Marketing
- Trade and Shopper Marketing
- Global Brands Architecture and Development
- Management of Innovation and New Product Development
- Psychology of Social Networks and Customer Engagement
- Social Media Marketing and Advertising across Markets and Cultures
- Inbound Marketing and Web Positioning
- Design and Deployment of E-Commerce and Omnichannel Strategies
- Demand Planning and Forecasting
- Strategic Marketing Management
- Capstone Project
Information
Starts:
September 2025
Duration:
16 months/675 hours
Courses:
15
Hours and days of study:
Mondays and Wednesdays
from 7:00 pm to 10:00 pm Miami time
Tuesdays and Thursdays
from 7:00 pm to 10:00 pm Miami time
Format
- Each course will be taken in one month or 4 weeks.
- Each week there will be 6 hours of synchronous class and 5 hours of asynchronous work.
Tuition Fee: $16,950.00 Semester Student Services Fee: $150.00
