Search
Close this search box.

Executive Master’s in Digital and International Marketing

+ INFORMATION

More information

    *All fields are required

    STARTS:
    September
    2024

    COURSES:
    15

    DURATION:
    16 months/
    675 hours

    FORMAT:
    Synchronous/
    Asynchronous

    REQUIREMENT:
    Bachelor

    This program has been structured with 45 graduate credit hours, 15 courses with an estimated completion time of 24 months. This program is offered both online and in a hybrid format. The online format of this program is deployed integrating synchronous and asynchronous components while maximizing the use of our learning management system. The program has a multi-discipline approach integrating business, humanities, and technology. The sequence of courses is designed to maximize the learning of students, complementing, and integrating knowledge acquisition with skills development in order to apply what has been learnt into authentic real-life situations and professional challenges. The Master’s in Digital and International Marketing develops the expertise, skills, and competencies to optimize students’ performance in decisions and tasks.

    To develop the skills, competencies, and expertise in graduates to lead the transition of the marketing function from local to international and from analog to digital. The program as well will enhance the strategic thinking, insights, and foresight capabilities of students to innovate and internationalize the value proposition of firms. The ultimate objective of this program is to educate a professional capable of using innovation and internationalization as the primary growth engines of the enterprise. The four main capabilities developed by this program are:

    1. Apply quantitative and qualitative techniques to generate market insights.
    2. Provide guidance in terms of resource allocation, marketing mix, technology adoption and selection of new products and market initiatives.
    3. Generate relevant content for different media channels.
    4. Manage the internationalization of marketing functions.
    • Integrated Marketing Communications
    • International Business
    • Foundations of Marketing Analytics and Big Data
    • Market Insights and Consumer Behavior
    • International Marketing
    • Trade and Shopper Marketing
    • Global Brands Architecture and Development
    • Management of Innovation and New Product Development
    • Psychology of Social Networks and Customer Engagement
    • Social Media Marketing and Advertising across Markets and Cultures
    • Inbound Marketing and Web Positioning
    • Design and Deployment of E-Commerce and Omnichannel Strategies
    • Demand Planning and Forecasting
    • Strategic Marketing Management
    • Capstone Project

    Starts:
    September 2024

    Duration:
    16 months/675 hours

    Courses:
    15

    Hours and days of study:
    Mondays and Wednesdays
    from 7:00 pm to 10:00 pm Miami time
    Tuesdays and Thursdays
    from 7:00 pm to 10:00 pm Miami time

    • Each course will be taken in one month or 4 weeks.
    • Each week there will be 6 hours of synchronous class and 5 hours of asynchronous work.

    Tuition Fee:

    $16,950.00
    Semester Student Services Fee:
    $150.00

    Home | Academic calendar | Transfer/Convalidation of Credits

    Digital Library | Catalog | Contact us

    Envelope Linkedin

    Descargar Catálogo

      *Todos los datos son obligatorios

      Terms and Conditions Information.
      AUTHORIZATION FOR THE PROCESSING OF PERSONAL DATA

      In order to stay in touch with you, we inform you that the data provided may be used by Panamerican University and its affiliates, associates, allies, or controlling or controlled companies, present and future, that have commercial or legal relationships of any kind, for the following purposes:

      • Provide required services and products.
      • Inform about new products or services related or unrelated to the contract acquired by the client.
      • Comply with the obligations contracted with our clients.
      • Inform about changes in our products or services
      • Evaluate service quality
      • Conduct internal studies on consumption habits
      • Send physical, electronic, cell phone or mobile device communications, via text messages (SMS and/or MMS) with commercial, advertising, or promotional information about the products and/or services, events and/or commercial or non-commercial promotions of these, in order to promote, invite, direct, execute, inform, and, in general, conduct commercial or advertising campaigns or contests.
      • Share, including the transfer and transmission of your personal data to third countries for purposes related to the operation.

      You are informed that you may exercise the right to know, update, rectify, and delete your personal data, for which you may contact us at Panamerican University at 1695 NW 110th Avenue, Suite 224, Sweetwater Florida or at the email address info@panamerican.university.

      The personal data that has been obtained and that is obtained in different activities with your prior authorization will be stored in our databases, which are safeguarded by security tools that prevent unwanted access by third parties.