Bachelor’s in International and Digital Marketing 2024

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More information

STARTS:
September
2024

COURSES:
40

DURATION:
34 months

FORMAT:
Synchronous/
Asynchronous

REQUIREMENT:
High School

This program has been structured with the following components:

a) general education with 30 credit hours
b) business core with 30 credit hours
c) major courses with 60 credit hours.

This program is offered both online and in a hybrid format. The online format of this program is deployed integrating synchronous and asynchronous components while maximizing the use of our learning management system. The program has a multi-discipline approach integrating business, humanities, and technology. The sequence of courses is designed to maximize the learning of students, complementing, and integrating knowledge acquisition with skills development in order to apply what has been learning into authentic real-life situations and professional challenges.

The learning experiences deployed in every course are aimed to significantly increase the job readiness of graduates as well as their capacity to start their own business.

Program objectives

To immerse students into learning experiences that will expose them to the latest theories, trends, technologies, and practices related to the field of international and digital marketing. The program aims to develop for students a unique competitive edge of integrating human sciences and digital technologies in the process of connecting objects (products and services) with subjects (customers and subjects). The learning journey emphasizes the development of innovation capabilities, communication skills, and the generation of insights leading to enhance the creation of emotions and behavioral predictive capabilities.

Curriculum

General Education Courses

English Composition I
English Composition II
Principles of Philosophy and Ethics
Introduction to Business Economics
History of Modern Western Civilization
College Algebra
Foundations of Human Behavior
Critical Thinking and Problem Solving
Spirituality and the Science of Happiness
Foundations of Effective Communication

Basic Education Courses

Management Accounting
Financial Management
Business Statistics
Foundations of Human Resource Management
Principles of Business Marketing
Principles of Business Management
Project Management
Principles of Sales and Negotiation
Intercultural Communication Strategies
Neuromarketing and the Psychology of Persuasion

Specialization Courses

Innovation Management: Processes and Methods
Introduction to International Business
Introduction to Digital Transformation
Digital Marketing and Social Media
International Marketing
Transcultural Consumer Behavior
Principles of Artificial Intelligence and Machine Learning
Introduction to Big Data and Business Analytics
Marketing Analysis and Decision Making
Strategic Pricing
Brand Architecture and Development
Intercultural Content Marketing
Creating Content for the Digital Era
Introduction to Modeling
Data Visualization and Communication
Entrepreneurial Opportunity Development
International Strategic Planning and Management
Foundations of Business Leadership
Investment Project Analysis
Field Project

Information

Start Date:
September 2024

Duration:
32 months in accelerated format

Number of Modules:
40

Study Schedule:
Mondays and Wednesdays
from 7:30 pm to 10:30 pm Miami time
Tuesdays and Thursdays
from 7:30 pm to 10:30 pm Miami time
During the months of January, April, July, and November, an additional Saturday schedule is included from 8:30 AM to 2:30 PM Miami time.

Format

Each course will be taken in one month or 4 weeks.
Each week there will be 6 hours of synchronous class and 5 hours of asynchronous work.

Tuition Fee: $27,950.00 Semester Student Services Fee: $150.00