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Certificate in Digital Strategy and Communication Technologies: ChatGPT, XR and AI

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    STARTS:
    2023

    COURSES:
    15

    DURATION:
    4 days

    FORMAT:
    On-site

    REQUIREMENT:
    High School

    International Certification

    A unique meeting in Latin America, designed for strategic thinking and reflection on what will be the future of Management and the impact of the transformation of business models for your company. This Florida International University -FIU- Certification offers cutting-edge content that will mark the coming years in the business environment. Additionally, its focus considers especially the reality of business in Latin America, counting with the support of the Panamerican University and the international consulting firm Marketing Tech. The Certification is a total immersion program, developed in one week of study (Monday to Thursday). Held in the city of Miami, USA, considered the most important business hub in the Hispanic market. Accompanied by the variety of activities offered by this great city, it guarantees that the Certification is developed in the best ecosystem for networking and business. The Certification has been designed for all those executives who are in charge of the management, direction and continuity of their businesses. It has been conceived for CEOs, General Managers, Vice Presidents, Area Directors and Managers, Marketing Directors and all executives who seek to improve their strategic vision of business, strengthen their leadership, share experiences, and establish first level networks. The Certification is taught 100% in Spanish, which allows a better assimilation of knowledge.

    8:30-8:50: Welcome and Inauguration
    by Dr. Mercedes Vigón of FIU and Sergio Mendez of PU.

    8:50-9:00: Review of Program Agenda
    led by Miguel Carrillo of PU.

    9:00-10:00: Campus Tour

    10:00-10:20: Coffee Break

    10:20-12:00: The Creation of a Digital Identity: Personal Branding
    presented by Dr. Albertina Navas.

    12:00-13:30: Lunch

    13:30-15:30: Smart Ways to Handle Negativity in Social Media
    presented by Dr. Albertina Navas.

    15:30-15:50: Break

    15:50-17:00: Future Skills: Challenges and Opportunities in the New Digital Era
    presented by Sergio Mendez of PBS-PU.

    9:00 – 9:10
    Greetings by Susan Jacobson, PhD, FIU.

    9:10 – 10:30
    Present and Future Evolution High Velocity Industries: The Case of High Tech.
    Carlos Mendez, Managing Director High Tech, Telecomm and Media. Softek.

    10:30 – 10:50
    Coffee Break

    10:50 – 12:00
    Introduction to Innovation Methods: Advanced Design
    Thinking, Systemic Inventive Thinking, Lead User Innovation.
    Miguel Carrillo, Ph D. PU

    10:50 – 12:00
    Introduction to Innovation Methods: Advanced Design
    Thinking, Systemic Inventive Thinking, Lead User Innovation.
    Miguel Carrillo, Ph D. PU

    12:00 – 13:30
    Lunch

    13:30 – 17:30
    Innovation and Prototyping Workshop.
    Ratcliff Art and Design
    Incubator. Miguel Carrillo PhD PU and
    Jacek Kolasinski, FIU

    8:00 – 8:50
    Group I: Transfer to NBC Telemundo

    9:00 – 11:30
    Group I: Visita NBC Telemundo: Real-Time Disruption: How media entreprises have adapted to radical innovation and changes in markets and technologies

    11:30 – 13:00
    Group 1 Lunch

    13:00 – 13:50
    Group I: Transfer NBC Telemundo a FIU

    14:00 – 16:30
    Group I: Presentation of I-Star Center FIU Technologies and VR/ Volumetric Caption workshop.
    Laura Kurtzberger, FIU.

    16:30 – 16:45
    Break

    16:45 – 17:45
    Introduction to Metaverse, a New Approach to Digital
    Storytelling.
    Mercedes Vigon. PhD, FIU

    8:30 – 11:00
    Group I: Presentación de Tecnologías I -Star Center FIU y taller de VR/ Volumetric Caption.
    Laura Kurtzberger, FIU.

    11:00 – 11:50
    Group I: Transfer a NBC Telemundo

    11:50 – 13:00
    Group 2: Lunch

    13:00 – 15:30
    Group I: Visit NBC Telemundo: Real- Time Disruption: How media enterprises have adapted to radical innovation and changes in markets and technologies

    15:30 – 16:20
    Group II: Transfer NBC Telemundo to FIU

    8:30 – 10:30
    AI Workshop: Fundamentals and Applications.
    Maria de Carmen Suarez, VAS Consulting

    10:30 – 10:50
    Coffee Break

    10:50 – 12:00
    Digital Strategy
    Performance Gap: Execution Capabilities for Digitalization Projects.
    Salvador Bautista, Senior Engineering Architect, SAP Digital Business Services

    12:00 – 13:30
    Lunch

    13:30 – 15:00
    Go to market new skills for digital Enterprises.
    Jose Rocha, Ph D. FIU

    15:00 – 15:20
    Break

    15:20 – 16:30
    Conference Jhon Velasquez

    16:30 – 17:30
    Closing Panel of Experts

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