Executive Master’s in Digital and International Marketing

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More information

STARTS:
September
2024

COURSES:
15

DURATION:
16 months/
675 hours

FORMAT:
Synchronous/
Asynchronous

REQUIREMENT:
Bachelor

This program has been structured with 45 graduate credit hours, 15 courses with an estimated completion time of 24 months. This program is offered both online and in a hybrid format. The online format of this program is deployed integrating synchronous and asynchronous components while maximizing the use of our learning management system. The program has a multi-discipline approach integrating business, humanities, and technology. The sequence of courses is designed to maximize the learning of students, complementing, and integrating knowledge acquisition with skills development in order to apply what has been learnt into authentic real-life situations and professional challenges. The Master’s in Digital and International Marketing develops the expertise, skills, and competencies to optimize students’ performance in decisions and tasks.

Program objectives

To develop the skills, competencies, and expertise in graduates to lead the transition of the marketing function from local to international and from analog to digital. The program as well will enhance the strategic thinking, insights, and foresight capabilities of students to innovate and internationalize the value proposition of firms. The ultimate objective of this program is to educate a professional capable of using innovation and internationalization as the primary growth engines of the enterprise. The four main capabilities developed by this program are:

Apply quantitative and qualitative techniques to generate market insights.
Provide guidance in terms of resource allocation, marketing mix, technology adoption and selection of new products and market initiatives.
Generate relevant content for different media channels.
Manage the internationalization of marketing functions.

Curriculum

Integrated Marketing Communications
International Business
Foundations of Marketing Analytics and Big Data
Market Insights and Consumer Behavior
International Marketing
Trade and Shopper Marketing
Global Brands Architecture and Development
Management of Innovation and New Product Development
Psychology of Social Networks and Customer Engagement
Social Media Marketing and Advertising across Markets and Cultures
Inbound Marketing and Web Positioning
Design and Deployment of E-Commerce and Omnichannel Strategies
Demand Planning and Forecasting
Strategic Marketing Management
Capstone Project

Information

Starts:
September 2024

Duration:
16 months/675 hours

Courses:
15

Hours and days of study:
Mondays and Wednesdays
from 7:00 pm to 10:00 pm Miami time
Tuesdays and Thursdays
from 7:00 pm to 10:00 pm Miami time

Format

Each course will be taken in one month or 4 weeks.
Each week there will be 6 hours of synchronous class and 5 hours of asynchronous work.

Tuition Fee:

$16,950.00
Semester Student Services Fee:
$150.00