Master’s in Digital and International Marketing
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STARTS:
September 2026
COURSES:
15
DURATION:
16 months/
675 hours
FORMAT:
Synchronous/
Asynchronous
REQUIREMENT:
Bachelor
Program designed to develop competencies for leading the transition from local to international marketing and from analog to digital marketing. It strengthens strategic thinking, generation of insights, innovation, and internationalization of the value proposition. The catalog indicates 45 credits, 15 courses, and an estimated duration of 24 months.
Note: Note of consistency of the catalog: some codes or titles in the curriculum may vary slightly compared to the description section. In those cases, the title from the curriculum is used along with the most equivalent description from the catalog.
Program objectives:
To develop the skills, competencies, and expertise in graduates to lead the transition of the marketing function from local to international and from analog to digital. The program as well will enhance the strategic thinking, insights, and foresight capabilities of students to innovate and internationalize the value proposition of firms. The ultimate objective of this program is to educate a professional capable of using innovation and internationalization as the primary growth engines of the enterprise. The four main capabilities developed by this program are:
- Apply quantitative and qualitative techniques to generate market insights.
- Provide guidance in terms of resource allocation, marketing mix, technology adoption and selection of new products and market initiatives.
- Generate relevant content for different media channels.
- Manage the internationalization of marketing functions.
Curriculum
| INTERNATIONAL STRATEGIC MARKETING MANAGEMENT |
| INTERNATIONAL BUSINESS STRATEGIES |
| MARKET INSIGHTS AND CONSUMER BEHAVIOR |
| INTEGRATED MARKETING COMMUNICATIONS & GLOBAL BRANDING |
| PAID MEDIA MARKETING CONNECTING AND CONVERTING |
| FUNDAMENTALS OF ARTIFICIAL INTELLIGENCE AND INBOUND MARKETING APPLICATIONS |
| SOCIAL MEDIA MARKETING FOR DIFFERENT MARKETS AND CULTURES |
| WEB POSITIONING AND DIGITAL TOOLS |
| MARKETING AUTOMATION WITH ARTIFICIAL INTELLIGENCE AND INTELLIGENT MULTICHANNEL FLOWS |
| E-COMMERCE AND TRADE MARKETING |
| DIGITAL ANALYTICS AND DASHBOARDS |
| STATISTICS & DATA SCIENCE MARKETING |
| Proyecto FINAL (TFM) |
Information
Starts:
September 2026
Duration:
16 months/675 hours
Courses:
15
Hours and days of study:
Mondays and Wednesdays
from 7:00 pm to 10:00 pm Miami time
Tuesdays and Thursdays
from 7:00 pm to 10:00 pm Miami time
Format
- Each course will be taken in one month or 4 weeks.
- Each week there will be 6 hours of synchronous class and 5 hours of asynchronous work.
Tuition Fee:
$16,950.00
Semester Student Services Fee:
$150.00